Introduction

Have, Inc., a leading HVAC company based in Ashtabula, Ohio, has been providing top-notch air conditioning installation, service, and repair to residents and businesses across Northeast Ohio for over two decades. This case study examines how Have, Inc. has become the go-to provider for air conditioning solutions in Ashtabula, Madison, Conneaut, Jefferson, North Kingsville, and Geneva, OH.

The Challenge

In 2018, Have, Inc. faced increasing competition from national HVAC chains entering the local market. The company needed to differentiate itself and maintain its market share while continuing to provide exceptional service to its loyal customer base.

The Solution

To address this challenge, Have, Inc. implemented a three-pronged strategy:

1. Enhanced Training Program: The company invested in advanced training for its technicians, ensuring they were equipped with the latest skills and knowledge in AC repair and installation.
2. 24/7 Emergency Services: Have, Inc. introduced round-the-clock emergency AC repair services, setting itself apart from competitors who only offered limited service hours.
3. Community Engagement: The company launched a series of educational workshops and free AC maintenance clinics for local residents, establishing itself as a trusted community partner.

Implementation

Over the course of 12 months, Have, Inc. rolled out its new strategy across its service areas. The company:

• Trained 100% of its technicians in the latest AC technologies and repair techniques
• Established a dedicated emergency response team for after-hours service calls
• Conducted 24 community workshops, reaching over 500 residents in Ashtabula, Madison, Conneaut, Jefferson, North Kingsville, and Geneva

Results

The impact of Have, Inc.’s strategy was significant:

• Customer satisfaction ratings increased by 22% within the first year
• Emergency service calls grew by 35%, contributing to a 15% increase in overall revenue
• The company saw a 40% rise in new customer acquisitions, primarily through word-of-mouth referrals
• Have, Inc. maintained its market share despite increased competition, and even expanded its presence in Madison and Geneva

Conclusion

By focusing on continuous improvement, customer service excellence, and community engagement, Have, Inc. successfully navigated a challenging market landscape. The company’s commitment to providing superior air conditioner repair and installation services has solidified its position as the preferred HVAC provider in Northeast Ohio.

Looking Ahead

Building on this success, Have, Inc. plans to expand its service offerings to include smart home HVAC solutions and energy-efficient system upgrades. The company remains dedicated to its core values of exceptional service, technical expertise, and community involvement, ensuring its continued growth and success in the years to come.